The three-pack of businesses that shows up under the map for a search like "kitchen remodeler near me" gets the overwhelming majority of clicks - more than the organic results below it. If you're not in it, you're competing for scraps.
Getting into the pack starts with a fully verified, correctly categorized Google Business Profile - service-area business, not a storefront, if you don't have a public showroom. Photos of real completed work, a service area that matches where you actually work, and business hours that are accurate all factor in.
From there, reviews and review recency are the biggest lever most remodelers underuse. A profile with 40 reviews from three years ago loses to a profile with 15 reviews from the last two months. Build a habit of asking for a review the day a job wraps, while the homeowner is happiest.