Most remodelers can't say with confidence which channel - Google, referrals, a marketplace, social media - actually produced their last five booked jobs, because there's no simple system tracking a lead from first contact to signed contract. Without that, marketing decisions end up based on gut feeling rather than real numbers.
The fix doesn't require expensive software: a simple "how did you hear about us" field on every quote form, tracked consistently in a spreadsheet or CRM, gives you real data within a few months. It's a five-minute setup that answers a question most competitors are still guessing at.