Video transformation content - even a simple 30-second phone clip cutting from "before" to "after" - consistently outperforms static photos for engagement on social media and often for time-on-page when embedded on a website. It doesn't require production skill; the transformation itself does the work.
The practical approach: film a quick walkthrough on day one of a project, then the same shots once it's finished, and let the cut speak for itself. A short voiceover or on-screen text noting the scope and rough cost range adds context that helps it convert, not just entertain.