Local SEO for remodelers comes down to a short list of things done properly, not a mysterious algorithm. Claim and fully complete your Google Business Profile: correct category, service area, real photos, and a phone number that matches your website exactly.
Get reviews consistently - not in a batch of ten after a slow month, but steadily after every completed job. Recency matters as much as volume; Google and homeowners both notice a profile that's gone quiet.
Make sure your website has a real page for each service area you actually work in, with genuinely local content - not the same paragraph with the city name swapped. Thin, duplicated location pages can hurt more than they help.
Fix the basics: fast load time, mobile-friendly layout, consistent name/address/phone across every directory listing. None of this is exciting, but skipping it is why competitors with worse work outrank better ones.