Nextdoor's core appeal for remodelers is its hyper-local structure - recommendations and posts are shown to actual neighbors, which taps directly into the word-of-mouth dynamic that drives a lot of remodeling business already. A few genuine neighborhood recommendations can meaningfully move the needle in a specific area.
The catch: Nextdoor's business tools and ad products are less mature than Google's, and organic reach depends heavily on actually being recommended by real neighbors, which isn't something you can manufacture - it has to be earned through real completed jobs and satisfied homeowners.
The practical use case for most remodelers: claim your business page, encourage happy clients to recommend you there after a job (the same habit that drives Google reviews), and treat it as a supplementary local trust signal rather than a primary lead channel.