The remodeler sites that consistently book jobs share a pattern regardless of design style: a headline that names the service and area in the first five words, a real photo of finished work (not a stock image) above the fold, and a quote form or phone number visible without scrolling.
They also tend to organize project photos by room type (kitchens, bathrooms) rather than one generic gallery, because homeowners searching for a kitchen remodel want to see kitchens specifically, fast - not scroll through a mixed portfolio to find relevant examples.
The common failure mode in underperforming sites isn't bad design, it's unclear priorities - too many competing calls to action, generic stock photography standing in for real work, or a quote form buried three clicks deep. Simplicity and clarity consistently beat visual polish alone.