A solo or two-person remodeling operation typically spends $500–$1,500 a month on marketing, weighted heavily toward local SEO and referral systems that don't require constant cash spend. A crew of five to fifteen usually spends $2,000–$5,000 a month, often adding paid search or Local Services Ads to the mix. Larger regional remodelers frequently spend $5,000–$15,000+, running multiple paid channels alongside SEO.
The pattern that holds across every size: the businesses that budget for both an owned asset (website, SEO, reviews) and a paid channel outperform those relying on paid spend alone - because the owned asset keeps working even in months the ad budget gets cut.