Text messaging has the highest open rate of any communication channel available to a remodeling business - often north of 90%, compared to a fraction of that for email. That makes it powerful for exactly the moments where speed matters most: instant lead acknowledgment, quote follow-up, and appointment reminders.
Where it works best: automated first replies to new inquiries, missed-call text-back, and gentle quote follow-up reminders. Where it doesn't belong: cold, unsolicited sales texts to people who never inquired - that's a fast way to get flagged as spam and damages the trust the channel depends on.
The practical setup for most remodelers is simple: connect texting to your existing lead sources (calls, forms, website chat) so every inquiry triggers an appropriate, well-timed text automatically, rather than trying to run manual SMS campaigns.